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The Explainer: What Is Design Thinking?

The Explainer: What Is Design Thinking?

Popularized by David M. Kelley and Tim Brown of IDEO and Roger Martin of the Rotman School, design thinking has three major stages. As the complexity of the design process increases, a new hurdle arises: the acceptance of what we might call “the designed artifact” — whether product, user experience, strategy, or complex system — by stakeholders. Design thinking can help strategic and system innovators make the new worlds they’ve imagined come to pass. In fact, with very complex artifacts, the design of their “intervention” — their introduction and integration into the status quo — is even more critical to success than the design of the artifacts themselves. --------------------------------------------------------------------- At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us — employees, bosses, customers, our families, and the people our businesses affect — would be better off. So we try to arm our readers with ideas that help them become smarter, more creative, and more courageous in their work. We enlist the foremost experts in a wide range of topics, including career planning, strategy, leadership, work-life balance, negotiations, innovation, and managing teams. Harvard Business Review empowers professionals around the world to lead themselves and their organizations more effectively and to make a positive impact. Sign up for Newsletters: https://hbr.org/email-newsletters Follow us: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review
The Design Thinking Process

The Design Thinking Process

Design Thinking is a 5-step process to come up with meaningful ideas that solve real problems for a particular group of people. The process is taught in top design and business schools around the world. It has brought many businesses lots of happy customers and helped entrepreneurs from all around the world, to solve problems with innovative new solutions. #learn #designthinking Never miss a new video with our mailing list: http://eepurl.com/dNU4BQ Join and support us! www.patreon.com/sprouts www.sproutsschools.com Crash Course: https://dschool.stanford.edu/resources/virtual-crash-course-video Guide for Facilitators: https://dschool.stanford.edu/resources/gear-up-how-to-kick-off-a-crash-course Entire Script: Step 1: Empathize The purpose of step one is to conduct interviews that give you an idea about what people really care about. We need to empathize with their situation. For example, if you want to help old people, you might find that they want to keep the ability to walk around. In your conversations, they might share with you different ways they can do that. Later into the interview you'll want to dig a little deeper, look for personal stories or situations where things became difficult. Ideally, you redo the process with many people with the same problem. Step 2: Define the Problem Looking at the interviews, you can now understand the actual needs that people are trying to fulfill with certain activities. One way to do that is to underline the verbs or activities that the people mentioned when talking about their problems: like going for a walk, meeting old friends for tea, or simply going grocery shopping around the corner store. You might realize it's not so much about going out, but more about staying in touch. After your analysis, formulate a problem statement: “Some elderly are afraid to be lonely. The want to stay connected.” Step 3: Ideate Now focus only on the problem statement and come up with ideas that solve the problem. The point is not to get a perfect idea, but rather to come up with as many ideas: like unique virtual reality experiences, senior friendly hover boards or a modified pushcart. Whatever it is, sketch up your best ideas and show them to the people you are trying to help, so you get their feedback. Step 4: Prototype Now take a moment to reflect on what you have learned from your conversations about the different ideas. Ask yourself, how does your idea fit in the context of people's actual lives. Your solution could be a combination of a new idea and what is already being used. Then connect the dots, sketch up your final solution and go build a real prototype that's just good enough to be tested. Step 5: Test Now test your prototype with actual users. Don't defend your idea in case people don't like it, the point is to learn what works and what didn't, so any feedback is great. Then go back to ideation or prototyping and apply your learning. Repeat the process until you have a prototype that works and solves the real problem. Now you are ready to change the world or open shop. To experience design thinking first hand, do the free virtual design thinking crash course from Stanford’s D-School right now. You will learn to design a new gift giving experience. Find the link and a guide for facilitators in the description below. After you are done, share your experience and gift idea in the comment To learn more about creative and critical thinking, check out our other sprouts videos. And if you want to support our channel, visit http://patreon.com/sprouts.
Will Artificial Intelligence End Human Creativity?

Will Artificial Intelligence End Human Creativity?

You and your business can try Onshape for free at https://Onshape.pro/DesignTheory . With recent advancements in Artificial Intelligence design tools, we are about to see the biggest creative and cultural explosion since the invention of electricity in the 1890s. By the end of this video, you will have a better understanding of how artificial intelligence will impact design, engineering, creativity, and culture as a whole. AI is a revolutionary game changer in design! Become a patron of my channel on Patreon: https://www.patreon.com/JohnMauriello Form Fundamentals Online Industrial Design Course: https://bit.ly/335vsqO . Want to learn more about my work? Check out my portfolio: https://www.studioello.com Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1 CREDITS: Refik Anadol, AI artist: https://refikanadol.com/ Geodesic.Doom: https://www.instagram.com/geodesic.doom/ Thanu_Lee: https://www.instagram.com/thanu_lee/ Benjometry: https://www.instagram.com/benjometry/ NickpBaker: https://www.instagram.com/nickpbaker/ Skoggs.jpeg: https://www.instagram.com/skoggs.jpeg/ Merzmensch: https://twitter.com/Merzmensch Vizcom AI team: https://www.vizcom.ai/ Waifu Labs: https://waifulabs.com/ Ruwen Liu (CD @ Waifu Labs): https://twitter.com/ramblingrhubarb Bradley Heath (editor): https://www.linkedin.com/in/bradley-heath-032299109/ TOOLS USED: PifuHD: https://shunsukesaito.github.io/PIFuHD/ Dall E 2: https://openai.com/dall-e-2/ Midjourney: https://www.midjourney.com Disco Diffusion: https://colab.research.google.com/github/alembics/disco-diffusion/blob/main/Disco_Diffusion.ipynb ClipMatrix: https://colab.research.google.com/drive/1rT_NIYryAC1UNBsETm6XbgW3DWqIJnmf?usp=sharing AI text to speech generator: 15.ai Vizcom AI team: https://www.vizcom.ai/ Waifu Labs: https://waifulabs.com/ 0:00 Intro 1:26 AI Innovation is Moving FAST 3:40 How the AI Works (simplified) 4:28 What Does This Mean for Design & Culture? 5:54 AI Limitations 7:59 AI Strengths 10:45 Design Trends Will Move FAST 11:44 Crazy Emerging AI Technology 14:00 Can AI Actually Create New Ideas? 15:00 Creative Entropy? 15:57 Is Anything Really New, Though? 17:51 Innovation is OUR Responsibility 18:43 Onshape sponsor 19:52 How to Use AI Design Tools 24:38 AI Tools Will Be Accessible to EVERYONE 25:27 How AI Will Affect Employment? 29:29 Who Owns AI Artwork/Design Work? 30:51 The AI Creativity Explosion All content written by John Mauriello. Edited by Bradley Heath and John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. Join my mailing list to get notified of special announcements: https://www.studioello.com/mail Join my discord channel and talk to me: https://discord.gg/hFw55nh Follow me on Instagram: https://www.instagram.com/mauriellodesign Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn Check out my Behance: https://www.behance.net/mauriellodesign Become a patron of my channel on Patreon: https://www.patreon.com/JohnMauriello Form Fundamentals Online Industrial Design Course: https://bit.ly/335vsqO . Want to learn more about my work? Check out my portfolio: https://www.studioello.com Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1
Form & Design Language: Industrial Design Tip to Improve Your Product Designs

Form & Design Language: Industrial Design Tip to Improve Your Product Designs

Make a killer portfolio and land your dream design job. Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO . Form language and industrial design language are a fundamental building block for good design. This video will help you understand what key points you need to focus on in order to successfully manage your user's perception of a product. We explore the meaning of the term "Form follows emotion" and how it relates to industrial/product design. I talk about how to express certain ideas, themes, and emotions through the use of shape and form. This video also shows the importance of understanding culture, context, and your customer's use case when determining what a design should look like. Join my mailing list to get notified of special announcements: https://www.studioello.com/mail Join my discord channel and talk to me: https://discord.gg/hFw55nh Follow me on Instagram: https://www.instagram.com/mauriellodesign Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn Check out my Behance: https://www.behance.net/mauriellodesign Want to learn more about my work? Check out my portfolio: https://www.studioello.com Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1 John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. Raffi Minasian's article about faces and cars: https://vintageracecar.com/the-happy-elan/ Gray Holland's article on the periodic table of form: https://www.core77.com/posts/12752/a-periodic-table-of-form-the-secret-language-of-surface-and-meaning-in-product-design-by-gray-holland-12752

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